For over 14 years, I’ve been passionate about bridging systems thinking with experience design, crafting meaningful digital experiences and products. My journey has taken me through in-house and agency roles, where I’ve worn many hats: designer, researcher, innovator, and team builder.

It all began with designing systems that blend smart hardware and software—bringing physical and digital worlds together. At the core of everything I create is the human experience, ensuring every solution is intuitive, impactful, and crafted with care.