Ideas that keep me excited about what I do

Design leadership

Throughout my career in design, I always have been curious and interested to discover more about design as a unique mode of human activities that blends facts, data, creativity, and human imagination into a meaningful end result, the experience.

I have reflected on my work and have written about topics that I have been interested in both in my academic life as well as in my professional life.

A White paper I recently worked on:

The Future of Design Thinking


From Human-Centered to Humanity-Centered

EXECUTIVE SUMMARY

Design thinking is no longer sustainable at the intersection of human desirability, business viability, and technical feasibility. It needs to adapt to the larger picture of humanity and the planet’s sustainability.

Human-centered design has always focused on the needs of humans, but it’s now time to put the planet and humanity first.

The future belongs to products and services designed to be environmentally regenerative, socially conscientious, humanely produced, and supportive of communities and cultures. Also, the shifting preferences toward social and environmental awareness warrant a new approach to design. This is where the concept of humanity-centered design, a more inclusive and comprehensive approach to broadening the horizons of innovation to include new design imperatives that address social and environmental challenges impacting our community and civilization, has relevance.

This paper explores humanity-centered design and its six key tenets in depth. These include:

1.     Workarounds that foster sustainable innovation

2.    A net positive impact rather than a negative or zero impact

3.    Sustainability as part of the organization’s goals

4.   Systems that align with humanity-centered goals

5.    Experience architecture that goes beyond the legacy thought process

6.   Influencing behavior through experiences

Humanity-centered design is yet to find a firm footing in the consciousness of businesses. A standard approach is still evolving but will soon be available.

Link to full paper

Recent thoughts from the field

MDP —vs— MVP

I like to think of Minimum Desirable Product as the first and most important step in product design before spending more resources and engineerings to build and MVP.

UX: The Human Touch

How most successful user experiences have captured the human story behind the product and usability? What does it mean by the human story when we design a practical, easy to use product.

Human Experience is the DNA of every Enterprise

At the core of shaping any company or institution lies the experience. How are experiences organically formed or designed to achieve the desired outcome for the organization?

Learn More

Authored works

2

Books

5

Exhibitions

20+

Invited talks

100+

Papers

Writing, talks, and work exhibitions, for me, are all forms of self-expression and sharing my experiences with the broader community. I am eager to learn, and learning is what has kept me going and enjoying what I do.

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